The problem with all creative agencies...

How deep do you need to go?

That’s the big question that hit me when reading the a LinkedIn post about the role of advertising agencies.

It’s one thing to have a full understanding of a brand or project, but another thing entirely to become so immersed that you bring nothing new to the table…

I’m not anywhere near experienced enough to determine how valid Stephanie’s point is in regards to ad agencies, but it certainly highlights the need for balance in any creative brief.

My work as a voice actor is most valuable when I have a solid understanding of the client and their message, but haven’t been overladen with information and direction. Too much immersion can become stifling and end up compromising the creativity that such talent is supposed to offer.

More doesn’t always equate to better.

Voice Acting tip of the week:

Limit the number of takes.

While recording multiple interpretations and experimenting with different approaches is all part of what makes voiceover fun, it’s healthy to limit the number of takes - both when auditioning solo and during actual recording sessions. If you default to recording lots of takes, the focus often gets lost and you leave yourself with more and more material to wade through in the review stage.

Every decision should be fuelled with an intention, so try not to do more just for the sake of it!

Behind The Scenes project of the week:

I was asked about how I got my first voice acting job last week, so shared this story about the audition process and the value of not sticking rigidly to your first instincts!

@chrisnaturallyrp

Replying to @Sog Man #scorpionman #darksoul #darksouls2 #fromsoftware #soulsborne #voiceactor

Media Recommendations:

Every week, I share three podcasts, articles or interviews that I’d strongly recommend. This week…

1. Pixar Polish

   This is a lovely insight into the iteration and feedback process that takes place on a Pixar animation.

2. Actor’s Voice restored by AI

   A POSITIVE example of how AI has enabled an actor to rediscover the use of their voice.

3. AI Video Editing

   Adobe demonstrated their next level video editing tools in this video showcase.

Favourite Writing of the week: Charge of the Light Brigade

Alfred Lloyd Tennyson’s poem is a classic example of establishing a rhythm so you can interrupt it for dramatic effect.

@chrisnaturallyrp

‘THE CHARGE OF THE LIGHT BRIGADE’ by Lord Alfred Tennyson #thechargeofthelightbrigade #chargeofthelightbrigade #alfredlordtennyson #lordte... See more

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Thanks again for reading, and until next week Honey and I wish you a wonderful week!